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Telecommunications
and information technologies are changing the way organisations
do business. The Internet has rapidly become the most pervasive
communications medium we have ever known, providing global data
connectivity to tens of millions of Internet users worldwide. We
recognise that organisations must change to take advantage of new
communications technologies in order to achieve business goals and
objectives and to deliver sustainable competitive advantage.
In many areas of business, it is the organisation with the best
approach to telecommunications that stays competitive. Significant
challenges exist in identifying ways of applying technology to achieve
the organisation's potential. The penalties suffered are loss of
market share, reduced efficiency, missed opportunities and lost
revenue.
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